Baby Cheef (Alex Eaddy) a shapeshifter amongst the MC’s, who could do A-pop, crunk, drill, mumble rap, emo, conscious or hardcore music painlessly.
The lyricist got his start in the rap game by mounting up like a hawk searching for prey in the form of neoteric opportunities while living in the small town of Newbern, North Carolina.
He began rapping over beats before uploading his first video to YouTube called “This Mornin” in 2019. The song garnered 19,000 views organically although the rapper cradled as a newbie using auto-tune. That song didn’t quite display his pace. However, Baby Cheef dashed through the years by polishing his repartee. His song, “Roccout,”pounces with absolute originality, easy stroking, where his actual voice is heard wrangling the beat.
Baby Cheef discussed his music while on a promotional tour in North Carolina hosted by A1 Street Credits (Skee Monee) at Insynction Music Studio (3717 Latrobe Drive Suite 740 Charlotte, North Carolina 28211) on October 21, 2022.
The rapper agreed that he’s matured since uploading the first video, and he’s more openminded to his surroundings including location, video editing, and the direction of the ever-evolving music industry.
Baby Cheefs single, "Oochie," is a compliment to his observations-- it's different vibe than your traditional drill music where the lyrics are more indicative of the late 90’s era where club bangers brought the people out, and the tunes were buoyant and pleasurable.
"Oochie" is familiar to the antecedent, "Oochie Wally" (2000) by QB Finest, featuring Nas and Bravehearts. The rapper said the track is mostly amped for the ladies.
“We’re pushing two new singles right now. One of em, the main single is called Petey Pablo, and another single is called, Oochie. Petey Pablo is going to be the new North Carolina anthem,” says Baby Cheef. “And it does pay homage to the actual Petey Pablo, which is why I named it Petey Pablo. It’s on radio, but it’s not an actual sample where the sound is mimicked. It’s very close, but it’s not sampled so we didn’t have to go through clearance or stuff like that. It’s basically showing that the Carolina Market is opening up, but bringing back that same fire with the new sound next to it; but it’s a huge record, a very huge record, and the other single we’re pushing is called Oochie.
Oochie is a famous record from the song Oochie Wally by Nas. It’s a great song, one of my favorite records, one of my favorite instrumentals, and at the same time this is a twerk song. It’s for the club, definitely. It’s for the colleges. It’s for the schools, and women mostly. Women love it, but you know men gone be attracted to it. So, That’s what we be doing. We been on the (promotional) run doing that about the past week and a half, two weeks.”
"Petey Pablo" is a browbeat buzzer, where Baby Cheefs’ bars are untamed and showing more girth of what the young rapper can do. It’s trimmed with a nostalgic undertone by Petey Pablo, “Raise Up (2001),” while shouting out multiple cities throughout North Carolina from Newbern to Charlotte, NC. It’s both vibrant and fast hitting.
The rapper grew up in church, but the elements of hip hop tickled his senses early, where he fell in love with rap at the pubescent age of 7, when his older brother, or aunt would listen to songs by DMX and 50 Cent…”My oldest brother would come in town from college, and he really influenced me to, like, rap. He would always, like, play his songs or play music, and stuff like that; and rap music around us, like riding through the city, and that really helped me get out there—And, realizing, like, maan! This music is amazing.”
Baby Cheef is a humanitarian that stayed close to the church even after making his first record. He’s coached junior football, in addition to mentoring at the Boys & Girls Club of America. Baby Cheef is launching a CBD brand where he’s expanding distribution to different areas, legally.
As for the newest track,”Oochie,” the rapper said he wanted to use the familiar record because it’s a classic… ‘Like I said, the beat alone, it’s so many different pockets within the original beat. I freestyled to that beat all the time. It’s one of my favorite beats to freestyle to—I did a lot of radio interviews freestyling to it.”
The rapper also educated himself on the commerce side of music where he repeatedly says that the industry is ninety percent business and ten percent talent… "You gotta know the business you’re in before you get into the business," he remarks. "That’s how you really mess yourself up in the end and, the ten percent talent thing is, everybody nowadays is a rapper but not everybody can rap of course; but, everybody’s a rapper. You can push the button and make somebody a star, but that’s the business. That’s the business side of it. Not everybody understands that it takes more than just making a song to be a rapper. You gotta know how to maneuver, you gotta know how to move around, you gotta know who to talk to, and why you’re talking to that person. You gotta know where to go, and where not to go, even being safe with your location. There’s too many instances where rappers are getting hurt because they’re posting their location…”
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