Today, OWN and its health initiative campaign, OWN Your Health, announced a partnership with the American Cancer Society's VOICES of Black Women campaign – a longitudinal study that seeks to deepen understanding of cancer risks and outcomes among Black women. The campaign aims to partner with 100,000 Black women aged 25-55 with a goal to inform strategies for improving cancer prevention, treatment, survivorship, and other health outcomes for Black women.
“We are honored to support VOICES of Black Women in the mission to understand cancer risks and outcomes for Black women, and to provide the essential resources and platform needed to achieve its goal,” said Tina Perry, President OWN. “Partnering with the American Cancer Society allows us to harness the significant power of OWN's reach -- across our linear, social and digital footprint -- to support the shared goals of OWN Your Health and the VOICES of Black Women campaign.”
“Despite significant strides in cancer research, Black women continue to have the highest death rate and the shortest survival of any racial or ethnic group in the U.S. for most cancers," said Dr. Wayne A.I. Frederick, interim chief executive officer of the American Cancer Society and the American Cancer Society Cancer Action Network (ACS CAN). "The public's participation in our previous population studies has contributed to landmark discoveries. Partnering with Black women to listen and better understand their diverse lived experiences will give us the valuable data we need to develop tailored solutions."
The American Cancer Society has a history of working to reduce the unacceptably high burden of cancer in all populations. Visit HERE to learn more about the campaign and how to participate in the study.
Beginning Wednesday, March 5, OWN will launch a dedicated web page, OWN.tv/Voices, with information about the American Cancer Society’s VOICES of Black Women campaign and information on how to join the VOICES study. A dedicated campaign of tactics including on-air, social media and digital outreach will support the partnership, aiding in VOICES study recruitment.
About: OWN Your Health
A campaign by OWN, OWN Your Health aims to improve the health of Black women by providing resources, education, and community to address the unique health challenges faced by Black women. Key goals are to encourage Black women to prioritize their health and well-being, address the physical, mental, and social/emotional aspects of health, and to provide tools and resources to empower Black women to take proactive approaches to their wellness. The OWN Your Health advisory board includes Dr. Maysa Akbar (American Psychological Association), Michelle A. Albert (American Heart Association), Reverend Shavon Arline-Bradley (Health Equity Cypher), Dr. Pamela Oliver (Novant Health), Reverend Tawana Thomas Johnson (American Cancer Society), Dr. Melicia Whitt-Glover (Council on Black Health), and Dr. Rachel M. Bond (Association of Black Cardiologists, Inc.).Please see additional information on the OWN YOUR HEALTH Advisory Board HERE. For full information about OWN YOUR HEALTH, visit https://ownyourhealth.tv/, Facebook, Instagram and X.
About OWN
OWN is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand and the magnetism of the channel. OWN is a leading destination among today’s most innovative storytellers. OWN connects with its audience wherever they are, inspiring conversation among a global community of like-minded viewers on social media and beyond. Launched on January 1, 2011, OWN is a joint venture between Harpo, Inc. and Warner Bros. Discovery. The venture also includes the award-winning digital platform Oprah.com. Access OWN anytime on Max, discovery+, WatchOWN.tv or across mobile devices and connected TVs.